How Large Us Companies Can Use Twitter and Other Social Media to Gain Business Value Review
Sharing online reviews on social media is a great way to capture the attention of your fans and followers, with the goal of improving customer conquering .
Reviews posted on business concern review sites like Google, Yelp, Tripadvisor, and Facebook provide the type of social proof that tin can inspire consumer confidence, supercharge your social media marketing performance, and support your online review management strategy.
According to customer reviews research:
- 40% of consumers use social media to research new brands or products
- 92% employ reviews to guide their buy decisions
- 53% view reviews as the most important gene in the online shopping experience
This explains why executives are harnessing reviews as marketing tools. On social media platforms similar Facebook, Twitter, Instagram, LinkedIn, and even Pinterest, reviews often bear witness to be more effective than promotional content, paid advertisement, and traditional sales messages.
Downloaded the study? How to Interpret Your Reputation Score
4 Essential Tools for Sharing Client Reviews on Social Media
What are the best ways for sharing and posting reviews on social media? For starters, you'll demand to practice more than just copy and paste text from your Yelp business page or upload screenshots of your latest v-star rating on Google My Business .
When posting customer reviews on social media, think of the reviews that you have in the same way you think of your other digital marketing avails . Earlier striking "Post," yous must:
- Understand your communication objectives
- Handpick the right type of content for your audience
- Develop avails that are consistent with your make
- Incorporate design elements that enhance the visual appeal of your social media presence
- Publish your posts in a timely, relevant manner
To assistance you with sharing customer reviews on social media, nosotros gathered a list of tools you tin use that volition transform your best online reviews into powerful social posts.
ReviewTrackers: Monitor and Observe Reviews Worth Sharing
ReviewTrackers is a full-featured reputation software platform with powerful online review management features, allowing users to monitor social reviews , respond to customer feedback, and notice reviews worth showing off.
If you're managing a meaning amount of reviews for multiple business locations, ReviewTrackers offers data filters and search tools to help yous easily discover and organize reviews past rating, date, review website, concern location, and keyword.
If you lot don't accept a big drove of reviews, ReviewTrackers has a congenital-in Ask Tool feature that lets yous run email or SMS campaigns that automate the process of request for reviews from customers.
Not but does this relieve your team a ton of time; it too makes it easy for your happiest customers to share their experiences on online review sites with just a few clicks.
GMB Marketing Kit: Share Google Reviews on Social
If your business is already listed on Google, you can use the Google My Business (GMB) Marketing Kit to generate personalized marketing materials and turn your reviews and business information into gear up-to-use social posts.
Merely visit the GMB Marketing Kit website (formerly "Small Thanks with Google") and enter your business name in the search box provided. Hither are some examples of social posts and materials you tin can use to promote your business:
Take note: you'll only exist able to apply content (reviews, business organisation information, and highlights) from your Google My Business concern list when using the GMB Marketing Kit to generate Google review stickers and social posts. At that place is no way to import reviews from other websites or use client testimonials from your business website.
Canva: Design On-Brand Review Graphics
Canva is a graphic design platform that lets you create social media graphics and other visual content with drag-and-driblet ease.
Canva is perfect if you lot don't take an in-house designer who tin can create on-make graphics for sharing reviews on social media. It has thousands of stock photos and illustrations to choose from, plus a wide option of photo filters, fonts, icons, shapes, and other pattern elements.
One of the virtually useful features of Canva is its set-to-use social media pattern templates, which come in default sizes or dimensions ideal for the type of post you lot're creating. For instance:
- Instagram mail service: 2160 ten 2160 px
- Instagram story: 1080 x 1920 px
- Social media animation: 800 ten 800 px
- Facebook post: 940 ten 788 px
- Pinterest pin: grand 10 1500 px
Hootsuite: Automate Sharing Reviews on Social Media
Hootsuite is one of today's most widely used social media listening platforms. You can apply it to monitor social reviews , schedule social posts, and manage your social media marketing efforts in one identify.
With Hootsuite, y'all'll besides accept access to insights, analytics, and real-time results to assistance you empathize and improve your social media performance.
Pro tip: When scheduling your social media posts, think carefully about when customers are most likely to plough to reviews every bit a source of information.
For example, if you're a restaurant operator, y'all may want to share your best reviews on social media during times when people would begin searching for a restaurant, such as earlier lunch or dinner.
It's also useful to monitor your posts' appointment and operation, and then that y'all can optimize for times when sharing customer reviews on social media create the most bear on. For more tips, check out our Hootsuite reputation management guide.
Social Media + Reviews: vii Best Practices
Information technology's no surprise that companies are embracing reviews as part of their marketing strategy. When handled properly, online reviews support and heighten the effectiveness of your social media strategy.
Hither are 7 best practices you can apply to make reviews work in perfect harmony with your social media marketing efforts.
- Claim your business on social media and business review sites
- Answer to reviews
- Ask for reviews and share them on social media
- Promote your brand
- Identify and fix customer issues
- Use reviews to gain client insights
- Share positive feedback with your squad
All-time Practice i: Claim Your Business organization on Social Media and Business Review Sites
Social media is earned media, and success requires listening. To listen to customers and prospects, you have to know where their conversations are taking place.
Make sure yous claim your company's listings on all possible business concern review sites , channels, and platforms relevant to your business. Doing then improves brand visibility. It too builds your capacity to listen to and engage with people talking about your business.
You may already have a Facebook business Page or a Twitter profile but don't stop at that place. Establish your flag on web backdrop like Yelp, Google, and TripAdvisor, to name a few. Also make sure to claim your business on industry-specific sites. For example: Zomato and OpenTable are two of the top restaurant review sites , and Vitals and Healthgrades are a couple of doctor review sites where providers should have profiles.
Best Practice two: Reply to Reviews
To succeed on social media, you have to develop meaningful relationships with your fans and followers, also as your "haters" and critics. Learning how to respond to negative reviews and positive feedback is a must.
Responding also creates an opportunity for impartial observers — your potential customers — to have a fair and reasonable perception of your make. They'll be more likely to view your make every bit credible and responsive to customer needs, making them more probable to choose you over unresponsive competitors.
When writing your review responses, keep in mind that the goal is to build goodwill. Be squeamish and approach every review — no matter how negative — with intendance. Providing polite, professional responses may even pave the mode for your harshest critics to give your company a second gamble.
Best Practice 3: Ask Customers for Reviews, and so Share on Social Media
Don't permit your happiest customers stay repose. Detect means to get them to exist more than vocal about their experiences. Rather than focusing on promotional content or paid advertising as your pinnacle investment priorities, why non start asking for reviews ?
Happy customers can be powerful word-of-oral cavity catalysts for your brand, so it makes sense to continue them engaged. If you're already getting a steady stream of five-star ratings on websites like Yelp and Tripadvisor, share them on your Facebook, Twitter, or Instagram profiles. It's a great alternative to pushing loud sales messages that don't e'er piece of work.
All-time Practice four: Promote Your Brand on Social Media and Review Sites
Past its nature, social media creates opportunities to exponentially expand your network, extend your make'due south attain, and grow your audience.
Don't limit your efforts to "Like us on Facebook" or "Follow us on Instagram." Let people know that they can also find you on Yelp, Tripadvisor, Google, and other web properties to demonstrate your authenticity and openness to feedback.
At that place are more a dozen ways to promote your presence. You can share links, send emails and newsletters, and add website review widgets (such as Dilate ). Some review sites even provide businesses with costless marketing collateral (think window clings, stickers, and certificates) based on performance achievements inside their corresponding communities: for example, the GMB Marketing Kit .
Best Practise 5: Identify and Gear up Customer Problems
Social media has transformed how brands handle complaints, respond to customer needs and expectations, and conduct client experience management .
If you aren't already providing social care and support, here's something to consider: 54% of customers prefer social media for customer service over phone or email.
Information technology makes sense to extend the scope of your efforts to include concern review sites. This allows you to see the bigger picture and identify and resolve customer issues, while also creating new opportunities to foster customer loyalty.
Best Practice six: Utilise Reviews to Proceeds Customer Insights
Social media content and reviews can be harnessed to help your company notice and interpret key insights nigh your customers.
Back up the objectives of your client feel analytics plan past tapping into your precious review data. Regardless of rating, your reviews likely incorporate a wealth of data to help you make smart, customer-axial decisions.
Some of the savviest brands on social media are organizations that demonstrate a commitment to creating a customer experience management culture.
If your social media strategy is successfully driving date, generating five-star reviews across the board, or flourishing with hearts and likes and favorites, don't hesitate to share and celebrate those accomplishments with your team.
Not simply does this boost employee morale and satisfaction; information technology tin too ignite vibrant and powerful brand evangelists in your team. Engaged, happy, and motivated employees serve well every bit the voice of your make in social media interactions, making your brand irresistible to your community.
Final Thoughts: Supercharge Your Marketing with Social Media + Reviews
When evaluating companies and brands, consumers often rely on what others say most you lot more so than on your own marketing copy.
This makes online reviews a vital component of every successful social media strategy. If you're looking to maximize the results of your social initiatives, learn how you tin utilize reviews to your advantage. By sharing customer reviews on social media and letting your happiest customers act every bit brand advocates, you can drive greater engagement and cut through all the dissonance.
Source: https://www.reviewtrackers.com/blog/reviews-on-social-media/
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